Levi’s and New Balance - two fan-favorite brands - have teamed up for a Fall/Winter 2020 collaboration. Seamlessly blending 70s nostalgia with modern sensibilities, this co-created line offers both shoes and outerwear, presenting the consumer with a new look for the season.
What's interesting about this particular collaboration is that the brands opted to re-imagine two of their most iconic items, instead of creating entirely new pieces. The end result is a re-made iteration of the New Balance 327 sneakers and the Levi's Trucker Jacket. The New Balance sneaker arrives with a subtle blue colorway and a chunky waffle sole. Meanwhile the jacket maintains a similar color palette, and features a unique quilted back with the 'N' logo printed on it.
Re-Imagined Co-Created Lines
Levi’s and New Balance Re-Imagine Their Iconic Pieces for FW20
Trend Themes
1. Collaborative Fashion - The collaboration between Levi's and New Balance demonstrates the trend of brands coming together to create unique and reimagined fashion pieces.
2. Nostalgic Design - The blending of 70s nostalgia with modern sensibilities in this co-created line highlights the trend of incorporating retro elements into contemporary fashion.
3. Iconic Revival - The decision to re-imagine their most iconic items showcases the trend of brands revisiting and updating their popular products to meet the demands of the current market.
Industry Implications
1. Fashion - The fashion industry can benefit from exploring collaborative partnerships and leveraging nostalgic design elements to create fresh and appealing collections.
2. Footwear - The footwear industry has the opportunity to tap into the trend of reviving iconic sneakers and incorporating modern updates to attract consumers seeking a blend of style and nostalgia.
3. Retail - Retailers can capitalize on the trend of reimagined collaborations by curating exclusive collections that offer customers unique and limited-edition products, fostering consumer excitement and loyalty.