Spanish fashion label Loewe introduced the 'Letters Jacket' as one of its latest offerings for Spring/Summer 2018. Through the experience of working alongside iconic designer J.W. Anderson, Loewe has become an expert in playfully layering garments. The new Letters jacket reworks the concept of a workwear chore jacket with its unique construction and plethora of pockets. The lightweight piece is constructed in Italy from cotton, linen and flax materials in order to deliver comfort instead of stiffness.
The new seasonal piece is embellished with white letters that spell out "Loewe" over a washed-out canvas. The Letters jacket boasts a total of twenty pockets throughout the front and has four buttons for closure. Additionally, the jacket has white stitching details throughout the piece to add a contrasting accent. Overall, it has a relaxed fit as a nod to the label's hard-wearing heritage. The garment is priced at $1,750 and is available online at FarFetch.
Lettered Multi-Pocket Jackets
Loewe's Letter Jacket Reworks the Classic Workwear Chore Jacket
Trend Themes
1. Multi-pocket Jackets - Opportunity for other fashion brands to create functional and innovative workwear-inspired jackets with unique pocket designs.
2. Playful Layering Garments - Opportunity for fashion brands to explore creative and unconventional ways of layering clothes to create unique pieces.
3. Contrasting Accent Stitching - Opportunity for fashion brands to add a pop of color to garments with contrasting accent stitching.
Industry Implications
1. Fashion - Fashion brands can incorporate multiple pockets and playfully layered garments to create functional yet aesthetically pleasing pieces for consumers.
2. Textile Manufacturing - Manufacturers can use cotton, linen, and flax materials to create lightweight and comfortable garments for warmer seasons.
3. E-commerce - E-commerce platforms can provide access to high-end fashion like the Loewe Letters Jacket to consumers worldwide.