Let's Face It is a skincare line that recently hired Siri Slabakk Berg to come up with a branding concept that would convey the product as a clean and fresh alternative to affordable hygiene.
Berg decided on a colorblocked motif, with bright colors used such as pink, green, yellow and orange. Each type of skincare regiment was given an exclamatory statement too. For example, for anyone using the Rose and Hibiscus Bath Drops the words "Relax It!" are seen on the front. For the face lotion, users are told to "Fresh It!" with a dollop of the lotion.
The minimalist look combined with the bold wording is what gives the Let's Face It brand an edge over other skincare products available.
Exclamatory Skincare Packaging
Let's Face It by Siri Slabakk Berg is a Minimalist Design
Trend Themes
1. Minimalist Skincare Packaging - Designing skincare packaging that embraces simplicity and minimalism in its layout is an innovative opportunity to stand out in a crowded marketplace.
2. Colorblocked Motif Branding - Using a colorblocked motif in branding can lend a playful and eye-catching tone to product packaging, and has the potential to disrupt industry design norms.
3. Exclamatory Statements on Packaging - Using bold and exclamatory statements on skincare packaging can create an emotional connection with customers and can be a disruptive innovation opportunity for other self-care products as well.
Industry Implications
1. Skincare Industry - Incorporating minimalist design principles and bold language into skincare products, whether for packaging or the products themselves, could help brands differentiate themselves.
2. Beauty Industry - Incorporating minimalist design principles and bold language into beauty products, whether for packaging or the products themselves, could be a potential disruptive innovation opportunity.
3. Self-care Industry - The use of bold design and exclamatory language is a disruptive innovation opportunity for brands seeking to create emotionally resonant packaging and connect with customers seeking self-care products.