Kobayashi Setsumasa's Japanese fashion label MOUNTAIN RESEARCH introduces the new collection for the Fall/Winter 2018 season entitled 'Les Montagnards' and it is showcased in the form of a dark lookbook. The name of the collection directly translates to "mountain dwellers" and it has a secondary subject that reads "for protestors." The latest seasonal range draws in design cues that are true to MOUNTAIN RESEARCH with its dark muted designs. This is intricately done in order to represent something that is influenced by rioting.
Notably, the entire Les Montagnards collection boasts a black base with slogans embellished on the items reading "Everything For the Freedom." The lookbook follows the overarching theme as it is shot in front of a plain black background and decorated with contrasting red flowers. The pieces include polo shirts, tees, motocross pants, ponchos, vests, parkas, hats, anoraks, berets, and balaclavas.
Protester-Directed Apparel Series
MOUNTAIN RESEARCH Drops the 'Les Montagnards' Capsule for FW18
Trend Themes
1. Protest-inspired Fashion - The 'Les Montagnards' capsule collection by MOUNTAIN RESEARCH taps into the trend of protest-inspired apparel with its design cues influenced by rioting.
2. Dark Muted Designs - Dark muted designs are a growing trend in the fashion industry, as seen in MOUNTAIN RESEARCH's Fall/Winter 2018 collection 'Les Montagnards'.
3. Slogan Embellishments - Slogans and phrases embellished on clothing items are a popular trend, as showcased in MOUNTAIN RESEARCH's Les Montagnards collection with slogans like 'Everything For the Freedom'.
Industry Implications
1. Fashion Apparel - The fashion apparel industry can explore opportunities to incorporate protest-inspired elements into their designs, similar to MOUNTAIN RESEARCH's 'Les Montagnards' collection.
2. Streetwear - Streetwear brands have the potential to capitalize on the trend of dark muted designs, similar to MOUNTAIN RESEARCH's Fall/Winter 2018 collection.
3. Activism Merchandise - The activism merchandise industry can thrive by incorporating slogan embellishments on clothing items, drawing inspiration from MOUNTAIN RESEARCH's 'Les Montagnards' collection.