Les Benjamins' underwear line boasts comfortable essentials for the winter season. Following on the heels of its activewear release, Les Benjamins has launched a new mini collection that is filled with everything one might need to stay comfortable this season.
The brand has released bras without underwire, and comfort-first underwear that blend practicality with everyday wear. The sports bras in particular blur the line between fashion and essentials, boasting a look that can be worn effortlessly around the house. The colorways take on an equally subtle hue, including blacks, beiges, greys and more. The line includes pieces for both men and women, and has included boxers and briefs that feature a soft cotton and elastic logo-clad waist band.
Comfort-First Essentials Collections
Les Benjamins' Underwear Line Boasts Shapes for Men and Women
Trend Themes
1. Comfort-first Underwear - The trend towards comfort-first underwear with practicality and everyday wear blends readily into fashion and offers disruption in the apparel industry.
2. Wireless Bras - The trend towards wireless bras introduces a new level of comfort and functionality, disrupting the traditional underwire bra industry.
3. Activewear-meets-loungewear - The trend towards blurring the line between activewear and loungewear offers opportunities for disruptive innovation in creating products that mix fashion with practicality.
Industry Implications
1. Apparel - There is potential for disruption in the apparel industry by creating comfortable, practical and fashionable underwear, blurring the lines between activewear and loungewear.
2. Undergarments - The trend towards wireless bras and comfortable underwear offers opportunities for innovative products, disrupting the traditional underwire bra and traditional underwear industries.
3. Fashion - Fashion industry can take advantage of the trend towards comfort-first clothing by creating designs that offer practicality, functionality and style, and by exploring the potential of activewear-meets-loungewear trend.