Snapchat is currently rolling out a Lens Web Builder that can be used to create AR advertisements for the platform. The company has also indicated that the Lens Web Builder is the first AR Lens tool available online, and it can be easily used without a large degree of technical experience required. The new Lens Web builder is also independent of the platform's previously existing Lens Sud, which is more focused on 3D content.
Snapchat will also provide an extensive library of templates that can be used with various 3D objects and animations that can help individuals make immersive AR content. Overall Snapchat's new tool gives markers more ability to create AR content in an accessible way.
Mobile AR Advertising Tools
Snapchat Released Its Lens Web Builder Tool to Mobile Markers
Trend Themes
1. AR Advertising Tools - Snapchat's Lens Web Builder provides an accessible way for marketers to create AR advertisements.
2. Online AR Lens Tool - Snapchat's Lens Web Builder is the first AR Lens tool available online, allowing marketers to easily create AR content without technical experience.
3. Immersive AR Content Creation - Snapchat's Lens Web Builder offers an extensive library of templates and animations, empowering marketers to make immersive AR content.
Industry Implications
1. Social Media - Snapchat's Lens Web Builder provides a disruptive innovation opportunity for social media platforms to offer accessible AR advertising tools.
2. Digital Marketing - Snapchat's Lens Web Builder opens up new opportunities for digital marketers to create interactive and immersive AR advertisements.
3. Augmented Reality - Snapchat's Lens Web Builder showcases the potential for disruptive innovation in the augmented reality industry, enabling easier creation of AR content.