Lemonade stands are seen as sweet and nostalgic parts of childhood but Smirnoff tailored its neon pop-up stand to adults with #GetYourPinkOn to celebrate its new lineup. For Labor Day weekend in Miami, the brand invited adults ages 21 and up to experience Smirnoff Pink Lemonade in an immersive space styled like paradise. The experience, hosted by multi-platinum selling recording artist, Ty Dolla $ign, shared a taste of cocktails like The Pink Lemonade Punch and the Pink Flamingo Cosmo, as well as others that showed off the versatility of the lineup.
The summery experience was full of social media moments, including a two-story pink flamingo that provided the perfect backdrop for photos. Smirnoff will also be replicating the pink paradise in New York City, Chicago and Los Angeles.
Pop-Up Lemonade Stands
Smirnoff is Celebrating the End of Summer and Its Pink Lemonade Lineup
Trend Themes
1. Adult Lemonade Stands - Leverage the nostalgia of childhood lemonade stands to create immersive experiences for adults with alcohol-based beverages.
2. Immersive Marketing - Create immersive marketing experiences to generate social media buzz and connect with customers on a deeper level.
3. Multi-city Experiences - Replicate successful marketing experiences in multiple cities to reach a larger audience and generate increased brand visibility.
Industry Implications
1. Alcohol Beverage - Engage customers with a range of new and exciting cocktail flavors presented in immersive experiences.
2. Event Planning - Offer immersive event planning services that can be tailored to meet the needs of a range of clients, from corporate events to weddings.
3. Social Media Marketing - Create visually appealing and share-worthy experiences to drive social media engagement and increase brand visibility.