Trend Hunter's latest Now Trending video series explores everything influencing two critical areas of consumers' lives: Leisure and Fun. Focusing on products that promote relaxation, encourage creativity, and align with changing consumer preferences, this video deep-dives into everything helping consumers live a balanced lifestyle.
This video showcases insight reports on topics such as Clamshell Resurgence, which reflects the demand for nostalgia-driven gaming devices. The foldable nature of these devices makes them easy to carry and store, aligning with the needs of today’s mobile, on-the-go lifestyle.
Elsewhere, the Bubble-Free Booze insight highlights how Gen Z is shifting away from carbonated drinks towards smoother, non-bubbly options. This transition aligns with contemporary health and wellness trends, which aim to promote a healthier lifestyle through holistic methods.
Concluding the insights is Scalp Microbiome, catering to consumers who value preventative beauty methods. These products merge self-care with relaxation, offering consumers an enjoyable and beneficial way to invest in their overall health and well-being.
Leisure & Fun Trends
Trend Hunter's Now Trending Series Explores the Leisure & Fun Categories
Trend Themes
1. Nostalgia-driven Gaming Devices - The revival of clamshell gaming consoles taps into a desire for nostalgic experiences while meeting the portability needs of modern consumers.
2. Non-carbonated Alcohol - Gen Z's preference for bubble-free alcoholic beverages is reshaping the beverage industry in alignment with modern health and wellness priorities.
3. Preventative Beauty Products - Scalp microbiome products merge the concepts of self-care and relaxation, catering to consumers interested in proactive health and beauty solutions.
Industry Implications
1. Gaming and Entertainment - The resurgence of foldable gaming devices plays into both nostalgic appeal and the demand for on-the-go entertainment options.
2. Beverage Manufacturing - The shift towards non-carbonated alcoholic beverages is driven by younger demographics keen on healthier, smooth-drinking options.
3. Health and Beauty - Products focusing on the scalp microbiome reflect a growing consumer interest in combining self-care routines with preventive health measures.