This luxury Leica camera celebrates the company's 100th birthday with a pre-production kit that costs almost $75,000. The Leica M 'Null Series' is a nod to the original M series -- a set which was said to have 100 copies. However, there were 25 other copies made and those are what makes up this delayed 'Null Series.'
With its classic solid stainless steel design, the camera is simple and elegant. It comes in a limited edition handmade leather Rimowa case and has a dark anodized finish.
The Leica camera is an extremely respected product among photographers -- both active professionals and more passive collectors. The 'Null Series' camera kit was created with the intention of remaining an iconic piece to be treasured and revered. With a price tag that rivals that of a luxury car, it's questionable whether this Leica camera will be owned by anyone other than its creators.
Luxury Anniversary Cameras
This Leica Camera Celebrates a Century with a $75,000 Kit
Trend Themes
1. Luxury Cameras - The luxury camera market is an area where innovative design can meet high-end technology to create opportunities in a niche market.
2. Commemorative Editions - Creating one-of-a-kind special editions of products can increase consumer desire and create exclusivity, which can lead to strategic opportunities for the brand.
3. Collectible Products - The trend of collecting luxury items continues to grow, and there is an opportunity for brands to create limited edition products that can become highly sought after by collectors.
Industry Implications
1. Photography - Luxury camera manufacturers can leverage the increasing demand for high-end photography equipment to create new, niche products.
2. Consumer Electronics - There is potential to tap into the luxury electronics market, as consumers continue to seek high-end and unique products.
3. Luxury Goods - The trend of creating exclusive, high-end products opens up opportunities for luxury goods brands to create new, unique products that cater to a niche market and elicit high price points.