This is a sneak preview of a 2009 calendar commissioned from superstar photographer Annie Leibovitz by the Lavazza coffee company. The Roman theme is played up with iconic Italian monuments which are artfully reconsidered.
It was shot in a studio, yet its photos include outdoor imagery like a kiss on a Roman bridge, a man rolling about in a coffee cup at Hadrian’s Villa and a Botticelli-esque model rising from the waters of the Trevi Fountain, of course with an espresso cup in her hand.
Re-Imagining Roman Icons
2009 Lavazza Coffee Calender by Annie Leibovitz
Trend Themes
1. Surrealistic Photography - Opportunity for photographers to create artistic and imaginative visuals by reimagining iconic concepts.
2. Reinterpretation of Cultural Symbols - Companies can capitalize on cultural nostalgia by reimagining iconic symbols to create unique and memorable products.
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Industry Implications
1. Photography - Photography industry can explore innovative techniques in surrealistic photography to capture attention and create unique visuals.
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3. Hospitality & Tourism - By incorporating elements of both indoor and outdoor environments, the hospitality and tourism industry can offer immersive experiences that attract and delight customers.