The Legoland Florida Resort opened doors to the public on June 1st after a lengthy closure due to the government-imposed COVID-19 restrictions. Merlin Entertainments—the British company that owns the theme park—has introduced a number of safety measures to ensure that the venue does not encourage an outbreak of the virus.
Park guests are asked to wear protective equipment and disposable masks are made available to those who don't have them. All individuals—including adults, children, and employees—will undergo temperature checks prior to entering. Markers are placed throughout the Legoland Florida Resort in order to make sure that people are effectively social distancing. Guests are also spaced out on rides, while the stores and restaurants on-premise are operating at limited capacity.
In terms of disinfecting, employees are regularly cleaning "high-frequency touchpoints"—from tables and chairs to door handles, LEGO bricks, ride restraints, and service counters."
Safety-Focused Theme Parks
Legoland Florida Resort is Ending Its Nearly Three-Month Shutdown
Trend Themes
1. Safety-focused Theme Parks - The trend of safety-focused theme parks presents an opportunity for innovative solutions that prioritize the health and well-being of guests.
2. Protective Equipment - The trend of providing protective equipment in theme parks creates opportunities for disruptive innovations in the manufacturing and distribution of high-quality, disposable masks and other safety gear.
3. Social Distancing Measures - The trend of implementing social distancing measures in theme parks opens up possibilities for innovative technologies and strategies that ensure effective crowd control and spacing.
Industry Implications
1. Theme Parks - The theme park industry can capitalize on the trend of safety-focused theme parks by investing in advanced cleaning technologies, crowd management systems, and health screening procedures.
2. Manufacturing - The manufacturing industry has the potential to seize the opportunity presented by the trend of providing protective equipment in theme parks, by developing and delivering innovative, high-quality safety gear.
3. Technology - The technology industry can disrupt the theme park sector by developing and implementing advanced solutions for social distancing, such as wearable devices that alert guests when they are getting too close to one another.