The LEGO Star Wars app is just one of the latest mashups of the two legendary brands. The free iOS app gives you a game on your phone to play that is out of this world.
When you sign in with your LEGO ID, users get to choose between playing for the dark side or the light. From there players can star in their own short movies with familiar film characters and light saber fights and all. After choosing your own ending, you can share or save the mini movie you made.
The LEGO Star Wars app not only allows you to pick the galaxy's fate with the choose the ending feature, but also lets you exercise the force of your creativity.
Mashup Movie Games
The LEGO Star Wars App Lets You Choose the Ending For Your Own Short Film
Trend Themes
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3. Choose Your Own Ending - Disruptive innovation opportunity: Incorporate interactive storytelling elements in apps and games to give users the power to shape their own narratives.
Industry Implications
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