The LEGO Life app is a new way for LEGO masters and admirers to expand their experiences with the small plastic blocks into the digital world. The app is designed for users aged 5 to 13 and offers a way for kids to connect on all things LEGO to socialize, create and share with other users.
The LEGO Life app is free to use and enables users to partake in LEGO challenges and watch LEGO videos that detail massive projects or what other makers have created. LEGO news and exclusive information regarding new product launches will be made available through the new app for kids. It also acts as an Instagram-inspired social network for kids to post and share about their LEGO projects to connect with other die-hard fans of the toys.
Social Building Toy Apps
The LEGO Life App Offers Projects, Customization and More
Trend Themes
1. Digital Building Toy Apps - The rise of digital building toy apps like LEGO Life provides opportunities for companies to create interactive and customizable experiences with virtual building blocks.
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3. Gamified Learning Experiences - The integration of gamified elements in building toy apps like LEGO Life offers businesses the potential to create educational and entertaining experiences that promote creativity and problem-solving skills.
Industry Implications
1. Toy Manufacturing - The development of social building toy apps like LEGO Life opens up opportunities for toy manufacturers to combine physical and digital play experiences through innovative and interactive products.
2. Education Technology - The use of gamification and interactive features in building toy apps like LEGO Life presents an avenue for educational technology companies to create engaging platforms that enhance learning through play.
3. Children's Media and Entertainment - The introduction of social networking features in building toy apps like LEGO Life offers the children's media and entertainment industry the chance to create immersive and socially-connected digital experiences for young audiences.