Toronto's Gladstone Hotel is hosting a unique event called 'LEGO + Lagers' that gives adults a chance to let their imagination run wild. With the rise of adult coloring books and board game cafes, it is clear that many adults enjoy returning to the simple activities they enjoyed during their childhood. This event plays on the same premise of channeling the inner child to help adults relax and unwind in a creative way.
The LEGO + Lagers event is held every Tuesday evening at Melody Bar. Those interested in participating can simply grab a pint from the bar and choose their favorite box of LEGO. There are LEGO sets for making everything from castles to UFOs, meaning their are plenty of opportunities to get creative. Best of all, the event is entirely free to attend.
Building Block Beer Parties
The 'LEGO + Lagers' Event Encourages Adults to Be Creative
Trend Themes
1. Adult Playtime - Encouraging adults to engage in fun activities from their childhood can be a rising trend for events and wellness industries.
2. Creative Nightlife - Incorporating creative activities into nightlife can offer an alternative to the conventional night-out experience.
3. Nostalgia Entertainment - Providing nostalgic activities for adults may become a growing trend amongst event organizers and wellness providers.
Industry Implications
1. Event Planning - Incorporating popular childhood activities into adult events could revolutionize the event planning industry.
2. Wellness/recreation - Encouraging adults to engage in childhood activities can be a new approach to wellness and recreation industry.
3. Beverage/alcohol Industry - Introducing unique events like 'LEGO + Lagers' could be a way for breweries and bars to attract customers and create a unique brand identity.