The LEGO Explorer SUV is a construction of building blocks that will make adults remember their childhood dreams, like one day driving their own car toys. This project was a collaboration by Ford Motor Co. and the Legoland Florida theme park.
The result is pretty amazing and continues to keep LEGO inside the minds of adults and kids. Supported by a 768-pound aluminum base, the Ford Explorer SUV was constructed using more than 380,000 LEGO bricks and weighs 2,654 pounds. The model is surreal, and it was debut at the Ford’s plant in Chicago. The red color is definitely attractive, and it will sure be one of Legoland most popular exhibitions.
The main purpose of project is to exhibit it at the Legoland Florida in the Ford driving school for children.
Bulky Bricked Cars
The LEGO Explorer SUV Will Make Adults Feel Like Kids Again
Trend Themes
1. Lego-themed Vehicles - Opportunity to create more LEGO-themed vehicles in collaboration with car companies for nostalgic adults and children alike.
2. Brands Collaborating with Theme Parks - Opportunity for brands to collaborate with theme parks to create unique and immersive experiences that appeal to both adults and children.
3. Larger-than-life LEGO Creations - Opportunity to create more impressive and larger-scale LEGO creations to capture the attention and imagination of people of all ages.
Industry Implications
1. Automotive - Automotive companies can explore collaborations with LEGO or other toy companies to create special edition LEGO-themed cars that attract nostalgic adults and capture the interest of children.
2. Theme Parks - Theme parks can partner with brands to create exclusive attractions and exhibits featuring popular brands and characters, providing a unique and memorable experience for visitors.
3. Toy Manufacturing - Toy manufacturers can capitalize on the popularity of LEGO by creating larger sets and models that appeal to both children and adults, tapping into the nostalgia factor and driving sales.