By the looks of the LEGO Angry Birds display, this social media game is still going strong. Although it cannot be denied that the Angry Birds game isn't as addictive as it once was, the fact that it is still inspiring people artistically is very impressive. It is definitely a pop culture phenomenon that is here to stay.
Created by El Lago-based Flickr user SavaTheAggie (also known as Tony Sava), the LEGO Angry Birds was put together for the November LUG Showcase display at the Baybrook Mall Fiendswood, Texas, LEGO store. As a self-proclaimed "LEGO freak," Sava has only three passions in life: Family, Lego and BBQs. Of course, he can probably add Angry Birds to the mix as well.
Well-designed, the LEGO Angry Birds display actually visualizes a bird hitting a wall.
Raging Building Block Avians
The LEGO Angry Birds Display is Located at a Texan Mall
Trend Themes
1. LEGO Art - The LEGO Angry Birds display showcases the potential for building block art installations, creating new opportunities for experiential marketing.
2. Social Media Games - The popularity of LEGO Angry Birds highlights the potential for social media games to have lasting cultural impact and inspire artistic expression.
3. Pop Culture Phenomena - The continued popularity of the LEGO Angry Birds display proves that certain pop culture phenomena can remain relevant and inspire creativity over time.
Industry Implications
1. Toy Industry - The success of both the LEGO and Angry Birds brands demonstrates growth opportunities in the toy industry, particularly in creating experiential play experiences.
2. Marketing Industry - The LEGO Angry Birds display serves as an example of the potential for experiential marketing to engage consumers beyond traditional advertisements.
3. Art Industry - The use of LEGOs as an art form in the LEGO Angry Birds display shows potential for growth in the art industry, potentially inspiring new forms of mixed media artworks.