LEGO and WALLPAPER work together on a special magazine that is quite literally buildable to celebrate the Over The Moon set. It is inspired by various possibilities that can take place in space and celebrates the notion of dreaming big and creating things with no limits. Now, the magazine cover is reflective of the imagination and creativity.
It is a special edition cover that is pierced with seven holes made specifically with LEGO bricks. Readers were invited to create and express their creativity by building LEGO bricks into various art on the cover. This way, users are able to express and turn each magazine into its own special piece of work that is unique to its own.
Imaginative Buildable Magazines
LEGO and WALLPAPER Presents the Over The Moon Magazine
Trend Themes
1. Interactive Print Media - Magazines incorporating buildable elements push traditional print into an interactive creative medium.
2. Collaborative Brand Experiences - Partnerships between brands like LEGO and WALLPAPER foster unique customer engagement through imaginative, hands-on experiences.
3. Customization in Publishing - Allowing consumers to personalize physical media caters to the growing demand for customization and individualized expression.
Industry Implications
1. Publishing - The integration of buildable features in print publications presents a new avenue for revitalizing the magazine industry.
2. Toy Manufacturing - Toy companies can expand their influence by collaborating with other industries to create unique, hybrid products that celebrate creativity.
3. Creative Arts - Merging physical interactivity with traditional media creates new opportunities for innovation within the creative arts sector.