Left Field Cider is a company based in British Columbia, Canada, which specializes in producing delicious apple cider. The team approached the branding company Exhibit A: Design Group to come up with an identity for the product.
Interestingly, both groups looked at the cider (as well as market research) and noticed a large untapped market for male drinkers in this arena. As such Exhibit A went with a more masculine look for the branding in order to appeal to this market. Many women drink cider, but it is often looked at as a "girly" drink, and therefore men tend to steer clear. However, with this new branding hopefully men will be given a little more leeway in terms of what is acceptable to drink, and what is deemed unworthy by peers.
Masculine Cider Branding (UPDATE)
Left Field Cider Co. Positions Itself Towards a Male Demographic
Trend Themes
1. Masculine Branding - Branding traditionally gendered products for the opposite demographic.
2. Gender Neutral Marketing - Marketing products without focusing on stereotypical gender roles or expectations.
3. Targeted Product Development - Creating products with specific gender or demographic preferences in mind.
Industry Implications
1. Alcoholic Beverages - Developing brands and product lines that cater to different gender or demographic preferences.
2. Marketing and Advertising - Helping companies to create more inclusive and appealing brand identities that resonate with a wider range of audiences.
3. Consumer Research - Conducting market studies to uncover hidden demographic preferences and inform product development and branding decisions.