Aging Smartwatch Straps

This Rugged Leather Watch Strap Becomes Personalized with Wear

The Nomad leather watch strap is an Apple Watch strap that becomes completely unique to each owner with extended wear.

The leather watch strap originally comes in a light tan color, but with user wear, it becomes patterned in darker leather hues, taking on its own one-of-a-kind tone and feel. This is because the leather of the strap, while refined, is raw, untreated, unsealed and unpainted. As a result, it reacts to the body in a way that most over-processed leather goods don't. The Nomad smartwatch strap also features a more rugged, serious, masculine look than most strap options available.

As smartwatches gain popularity, the variety of options to accessorize them also grows. Apple itself recently announced a collaboration with Hermes to create a more fashionable, luxe Apple Watch option -- but the huge range of third-party straps available is also rapidly expanding.
Trend Themes
1. Personalized Smartwatch Straps - Customizable smartwatch straps that change with wear present a disruptive innovation opportunity for the fashion industry.
2. Raw Leather Goods - The trend towards raw, untreated leather goods present an innovation opportunity for the leather industry to embrace more eco-friendly and sustainable business practices.
3. Rugged Smartwatch Straps - The rise of masculine, rugged smartwatch straps presents a disruptive innovation opportunity for the accessories industry to create more durable, practical designs suited for heavy activity.
Industry Implications
1. Fashion - The fashion industry has an opportunity to offer customized, personalized smartwatch straps that are unique to each wearer.
2. Leather Goods - The leather goods industry can explore the trend towards untreated, raw leather and create more eco-friendly and sustainable business practices.
3. Accessories - The accessories industry can create more durable, practical designs suited for heavy activity for the rising market of male and active smartwatch wearers.

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