First rule of Trend Hunting: be objective. OK, there is a new line of leather for men from Rock & Republic that calls itself Leather Puffer Jacket.
The jackets are made of 100% quilted leather that is lined with nylon. They have banded color and snaps, ribbed knit cuffs, slanted and zipped side pockets with loads of detailing. $680 and it's yours (plus shipping.)
Implications - Male shoppers are taking more risks with their fashion. No longer looking for super masculine styles, men desire pieces which allow them to explore different sides of themselves. Designers could focus on creating more abstract designs for the men's demographic.
Quilted Luxury For Men
Rock & Republic Leather Puffer Jacket
Trend Themes
1. Quilted-leather Menswear - Designers could explore more abstract designs for men's fashion and incorporate quilted leather into their collections.
2. Expanding Male Fashion Options - As men become more adventurous in their fashion choices, there is a growing market for unique and unconventional designs.
3. Luxury Outerwear for Men - There is a growing demand for high-quality and stylish outerwear options for men that offer both function and fashion.
Industry Implications
1. Fashion - Fashion designers and retailers can tap into the growing demand for unique and unconventional menswear options, incorporating quilted leather into their collections.
2. Retail - Retailers can attract male customers with a wider variety of high-quality and stylish outerwear options that offer both function and fashion.
3. Luxury Goods - Luxury goods companies can create high-end quilted leather outerwear options for men, offering a unique and high-quality product in a growing market.