To celebrate the select few "lucky" enough to have a Leap Year birthday, Hotels.com launched a special promotion "to give those born on February 29 some well-deserved recognition." The brand is giving away 29 special discount codes -- worth $290 each -- to use on a stay at one of the offered hotels. Locations include New York, New York; Las Vegas, Nevada; Orlando, Florida; or Vancouver, British Columbia -- to name a few.
For a chance to win, those with Leap Year birthdays just have to tweet at @hotelsdotcom on February 29th sharing the biggest struggle of being born on Leap Day. 29 winners will be chosen based on creativity and "level of struggle." Hotels.com is also offering 29% off for all travelers to save on select properties for stays in February through May 2020.
Leap Year-Themed Hotel Rooms
Hotels.com Celebrates Leap Year Birthdays with Its New Promotion
Trend Themes
1. Leap Year Celebrations - Hotels.com's promotion for Leap Year birthdays highlights the trend of creating special experiences and offers for individuals with unique birth dates.
2. Social Media Engagement Initiatives - Hotels.com's Twitter contest demonstrates the trend of using social media to engage with customers and create interactive experiences.
3. Discount Code Promotions - Hotels.com's giveaway of discount codes showcases the trend of using promotional offers to incentivize bookings and increase customer loyalty.
Industry Implications
1. Hospitality and Travel - The hospitality and travel industry can leverage Leap Year celebrations by offering tailored packages and discounts for individuals with Leap Year birthdays.
2. Social Media Marketing - The social media marketing industry can assist businesses in creating engaging campaigns that encourage user-generated content and increase brand visibility.
3. E-commerce and Online Booking - The e-commerce and online booking industry can explore new ways of using discount codes and promotions to attract customers and boost sales.