The French fashion brand le PÈRE has teamed up with the renowned perfumer Blaise Mautin to create the captivating new le PÈRE Candle.
A first-ever for the menswear label, the new candle captures all the rugged elegance of masculinity in a single candle. When lit, you'll smell notes of earthy patchouli, warm santal, rich cedar, smooth vanilla, and a hint of musk. As Mautin notes in a recent press release, "We set out to create a fragrance drenched in the heart of the fantasy of le PÈRE and the result is something that even surprised me — full of force and courage — waves of sensitivity, sensuality and masculinity, one after the other until what’s left is something very rare and special."
The le PÈRE Candle is available now from the le PÈREbrand website, as well as the brand's New York City and West Hollywood locations.
Collaborative Menswear Brand Candles
The le PÈRE Candle is a First from the French Menswear Label
Trend Themes
1. Men's Lifestyle Products - The integration of sophisticated scents into men's products exemplifies a shift towards variety and luxury in men's lifestyle offerings.
2. Cross-industry Collaborations - Collaborations between fashion houses and perfumers reveal innovative opportunities in creating unique, sensory-enhanced products.
3. Hybrid Product Experiences - The fusion of fashion elements with home fragrance creates multi-dimensional product experiences that appeal to a broad consumer base.
Industry Implications
1. Men's Fashion - Expanding into home fragrances indicates a potential for menswear brands to diversify their product lines and engage with customers beyond traditional apparel.
2. Luxury Fragrances - The collaboration between clothing brands and perfumers signals new market entries in the premium fragrance sector with gender-specific marketing angles.
3. Home Decor - Bringing high-fashion aesthetics into home goods positions candles and similar products as both decorative and olfactory luxury enhancements.