Le Ore is a freshly launched sustainable activewear line from Bandier. This past year consumers traded their uncomfortable work clothes for more versatile and comfortable styles, and brands are responding by releasing their own iterations of work from home-friendly clothing collections.
This exciting expansion from Bandier speaks to this pivot in the fashion industry, as the line was designed for the conscious consumer looking to remain stylish without sacrificing comfort. For this launch, the brand leveraged layers to build on softness, creating feminine silhouettes. The collection offers sports bras, leggings, tank tops, shorts, and more. The line is comprised of both statement pieces and everyday wear, seamlessly balancing timeless style with some more modern sensibilities.
Sustainable Private Label Activewear
Le Ore is a New Sustainable Line from Bandier
Trend Themes
1. Sustainable Activewear - The rise in sustainable activewear collections presents an opportunity for the fashion industry to capitalize on the trend towards eco-consciousness and offer more environmentally friendly products.
2. Work From Home Clothing Collections - With the rise of remote work, clothing companies can tap into the demand for comfortable and fashionable work from home attire, providing an opportunity for new collections and innovative designs.
3. Building on Softness - Brands can explore the trend of incorporating layers to increase softness and comfort in clothing designs, providing innovative and appealing options for consumers.
Industry Implications
1. Fashion Industry - The sustainable activewear line from Bandier demonstrates the fashion industry's potential for creating eco-friendly collections that resonate with conscious consumers.
2. Athletic Apparel Industry - As more consumers seek versatile and comfortable clothing for daily wear, the athletic apparel industry can create specialized lines for everyday use, responding to market demand.
3. Retail Industry - The shift towards more comfortable styles can create disruption in the retail industry, providing opportunities for companies to expand their offerings and adapt to changing consumer preferences.