The most recent editorial of Name It magazine features an editorial called Le Chevalier de Paris starring model Daniel Hamaj. Photographer Michael Brus captures Hamaj shirtless in a luxurious Paris apartment and dressed -- waiting for a date, perhaps? -- in the building's lobby.
Stylist Alberto Solon kept to a palette of denim, cream, black and navy blue for the editorial, selecting a crisp black suit, a comfortable woven sweater and a well-worn pair of jeans. Hamaj is first photographed smoking a cigarette, deep in thought; as the editorial progresses, he changes into his suit and departs his abode.
Le Chevalier de Paris is a somewhat understated editorial that nevertheless brings the heat with its opulent setting, judicious use of black and white, and smokin' hot model.
Sunday Lounging Editorials
Daniel Hamaj Relaxes for Le Chevalier de Paris in Name It Magazine
Trend Themes
1. Luxury Loungewear - Opportunities for avant-garde designers and fabric manufacturers to create premium loungewear pieces that are both functional and stylish.
2. Editorial Fashion Photography - Growing demand for editorial photography that captures a sense of luxurious leisure and a mood of contemplation and calmness.
3. Athleisure Wear - Innovation opportunities exist for premium sportswear and athleisure brands to create high-end loungewear that can transition from the gym to the street.
Industry Implications
1. Fashion - Fashion designers can explore new collections that combine comfort and luxury for the modern consumer who seeks relaxation and style.
2. Photography - Editorial photographers can offer unique perspectives on loungewear and leisure activities through high-quality and innovative photography techniques.
3. Sportswear/apparel - Sportswear and apparel brands can find new markets for innovative loungewear that combines athletic and fashion design elements.