Berlin-based store SOTO’s label Le Berlinois teamed up with Parisian brand Brooklyn We Go Hard to create a hipster’s dream sweater collection.
The collaboration features chunky navy sweaters for the ‘Brooklyn Parle Francais’ series. Only fifty of these limited-edition sweaters were made. They are meant to be an exclusive piece for those who truly appreciate the brands and make it to their stores first. The sweaters are unisex and come with crewnecks and puffy logo writing on the front of them. It is not the sweaters alone, but the styling and advertisement of them that makes them modern and hip. The comfy sweaters were showcased on a trio of young people riding in cars and appearing careless and free.
Le Berlinois x Brookylyn We Go Hard’s ‘Parle Francais’ sweaters are understated and chic, so go out and get one while they last.
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Trend Themes
1. Limited-edition Collaboration - Brands seek to create hype and exclusivity with limited-edition products through collaborations.
2. Hipster Fashion - Fashion trends continue to focus on a fusion of urban and Parisian styles, creating hipster fashion.
3. Streetwear Brand Collaborations - Streetwear brands from different cities collaborate to create trendy fashion that appeals to youth culture.
Industry Implications
1. Fashion - Fashion brands can create disruptive innovation opportunities through exclusive collaborations with like-minded partners to create limited-edition products.
2. Retail - Retailers who curate exclusive collections of limited-edition products that offer their customers a unique experience can attract more customers and drive sales.
3. Marketing - Marketing campaigns that showcase a carefree, youthful lifestyle can promote streetwear collaborations and appeal to a wider audience beyond the exclusive fashion market.