Stonyfield Organic, the popular organic dairy brand, recently launched a Lawn Care Toolkit initiative designed to help consumers "go organic" in their backyards. The brand is dedicated to helping consumers live an organic lifestyle and this is especially important for your children and pets, as fertilizing and using pesticides has harmful effects on people and animals.
To help people begin in their organic lawn care journey, Stonyfield created a simple guide to help people make the switch. Some simple ways to keep lawns healthy is to mow high as short grass is often stressed, requiring more water; overseed to grow a lush, green lawn; dethatch to keep your lawn strong year-round; and aerate to keep lawns resistant by allowing oxygen, water, and nutrients to penetrate past the topsoil to reach the root zone.
Branded Organic Lawn Care
Stonyfield Organic is Helping You Go Organic with its Lawn Care Toolkit
Trend Themes
1. Organic Lawn Care - Brands can launch products, services, and initiatives that support organic lawn care, which can benefit the consumers and the environment.
2. Pet-friendly Lawn Care - Pet food brands and pet care service providers can partner with lawn care brands to promote pet-friendly and organic lawn care, which can create a new niche market.
3. DIY Lawn Care - Brands can create DIY lawn care guides and kits that cater to consumers who want to adopt organic and eco-friendly gardening practices, which can create a new revenue stream.
Industry Implications
1. Organic Food and Beverage - Organic food and beverage brands can expand their product offerings to include lawn care products that support organic and eco-friendly gardening practices, which can create a new revenue stream.
2. Lawn and Garden Care - Traditional lawn and garden care brands can transform their product lines and marketing strategies to incorporate organic and pet-friendly lawn care products, which can help them to stay competitive in the market.
3. Pet Care - Pet care brands can collaborate with lawn care brands to create marketing campaigns and product bundles that promote pet-friendly and organic lawn care, which can create a new niche in the pet care industry.