Suja Juice co-founder Annie Lawless is now venturing into the world of beauty with her own clean beauty brand called 'Lawless.'
Lawless Beauty prides itself on creating cosmetics that are "Natural AF"—always free from carcinogenic, toxic, hormone and endocrine-disrupting ingredients and other additives that have been linked to cancer. Lawless reminds women that the face absorbs five to 10 times more chemicals than the body, and that women may absorb up to five pounds of chemicals from cosmetics annually.
Lawless is making its foray into the world of natural, non-toxic beauty with a collection of ultra-pigmented liquid lipsticks that vary in shades from Ryan, a metallic rose gold, to Romeo, which the brand describes as a deep vampy red.
Pigmented Non-Toxic Lipsticks
The Co-Founder of Suja Juice Launched Clean Beauty Brand 'Lawless'
Trend Themes
1. Clean Beauty - Disruptive innovation opportunity: Create a line of clean beauty products that are free from harmful ingredients and appeal to health-conscious consumers.
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3. Natural Ingredient Makeup - Disruptive innovation opportunity: Introduce a line of makeup products made with natural ingredients, promoting sustainability and transparency in the beauty industry.
Industry Implications
1. Clean Beauty Industry - Disruptive innovation opportunity: Pioneer the clean beauty industry by creating and promoting cosmetics that are safe, non-toxic, and environmentally friendly.
2. Natural Cosmetics Industry - Disruptive innovation opportunity: Tap into the growing demand for natural cosmetics by offering a wide range of makeup products made from organic, plant-based ingredients.
3. Health-conscious Beauty Industry - Disruptive innovation opportunity: Cater to health-conscious consumers by developing a line of beauty products that prioritize wellness and sustainability, aligning with their values and lifestyle choices.