Lauren's All Purpose Salve is an all-encompassing skincare balm made from natural, simple ingredients such as hemp oil and coconut oil. Likely recognizable to any beauty buff via the world of skincare Instagram, the branding of Lauren's All Purpose Salve is as simple and effective as it's product, featuring a gentle illustrated logo of two hands. The organic moisturizer can be used "for everything," and comes in a convenient travel size in addition to its regular 100ml jar.
In addition to its use as a moisturizer, the salve can also be used as a lip balm, shaving cream, anti-chaffing agent, after-sun cream, hair mask or pomade. The multifaceted product has also proven to be effective in treating eczema and as a solution to post-shaving woes such as in-grown hairs.
Multifaceted Skin Salves
Lauren's All Purpose Salve is Made with Simple, Natural Ingredients
Trend Themes
1. Multifunctional Skincare - The trend of skincare products designed to have multiple uses presents an opportunity for companies to create all-in-one, natural solutions like Lauren's All Purpose Salve.
2. Simple Ingredients - There is a growing trend among consumers to use skincare products made with simple, natural ingredients like those found in Lauren's All Purpose Salve, creating an opportunity for companies to cater to this demand.
3. Illustrated Branding - The use of minimalist, illustrated branding like that of Lauren's All Purpose Salve can create a strong, recognizable image for a skincare brand.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can capitalize on the trend of multi-use products and demand for simple, natural ingredients by creating their own all-purpose balms and salves.
2. Organic and Natural Products - Lauren's All Purpose Salve's focus on simple, organic ingredients presents an opportunity for companies in the organic and natural products industry to create similar all-purpose skincare solutions.
3. Illustration and Graphic Design - The minimalist branding and simple, effective logo of Lauren's All Purpose Salve showcases the value of effective graphic design in the beauty and skincare industry.