Lauren Bush is forsaking the family name for her new fashion line. Instead of naming it Lauren Bush, her fashions will be labeled Lauren Pierce--her grandmother's family name. Lauren Bush doesn't want her fashion line to be associated with the Bush name because of the politics involved.
Lauren Bush is a serious fashionista and has previously modeled for Vogue and Vanity Fair. Lauren Bush has also been associated with Tommy Hilfiger, Abercrombie & Fitch, Isaac Mizrahi, and Gai Mattiolo. She is signed with Elite Model Management, the agency that 'America's Next Top Model' winners sign with.
Brand Disassociation
Lauren Bush Drops Last Name from Fashion Label
Trend Themes
1. Personal Branding - Opportunity for fashion professionals to create a unique personal brand that stands out from family associations.
2. Politics-free Branding - Opportunity for fashion designers to disassociate their brands from political affiliations to attract a broader customer base.
3. Family Legacy Branding - Opportunity for fashion entrepreneurs to leverage their family history and legacy to create a distinct and memorable brand identity.
Industry Implications
1. Fashion - Fashion industry professionals can explore new ways to build a strong personal brand without relying on family associations.
2. Personal Development - The personal development industry can provide resources and strategies for individuals looking to disassociate themselves from family associations and establish their own identity.
3. Marketing and Advertising - Marketing and advertising agencies can assist fashion designers in creating brand strategies that focus on highlighting personal values and staying neutral on political matters.