How would you like to have a car, for about $1.50 a day? In Germany and Austria, you can have a car to cruise around in and it won't cost you more than a euro a day.
LaudaMotion offers people Smart cars, the only catch is that they're plastered in ads. If you don't mind riding around in a mobile deodorant ad or vodka commercial, they'll loan you a car covered in ads from Monday to Friday. Now that's Smart!
You can only have the car between 9 am and 6 pm, but they require you have to drive a minimum of 40 km (20 miles) each day to make sure enough people see the ads.
1 Euro a Day Cars
LaudaMotion
Trend Themes
1. Car Advertising - Opportunity for advertisers to reach a wide audience through car rentals covered in ads.
2. Shared Mobility - Affordable car rentals for short periods of time, allowing more people to access transportation.
3. Alternative Revenue Models - Car rental companies offering low-cost rentals in exchange for advertising space.
Industry Implications
1. Advertising - Advertisers can explore new avenues by placing ads on rental cars, reaching potential customers while they commute.
2. Transportation - Shared mobility services can disrupt traditional car rental services, providing more affordable options for short-term transportation needs.
3. Car Rental - Car rental companies can adopt alternative revenue models, such as offering low-cost rentals in exchange for advertising, tapping into a new customer base.