Latinx culture is being paid homeage to in its entirety through this interactive and multi-faceted pop-up store at SHOWFIELDS in New York City. The temporary activation is curated by Babba C Rivera, who was a first-generation Latin immigrant from Sweden.
The pop-up experience opens to the public on August 28th. It will boast a variety of Latin-founded brands and businesses, ultimately facilitating a platform for these individuals to thrive professionally and gain exposure. Some of the brands include ready-to-wear fashion brand Siliva Tcherassi, farm-to-face skincare label Tata Harper, accessories and apparel company Hija de tu Madre, and more. In addition to this, the 'Latina Bodega' pop-up extends Latinx culture to the public through purposeful programming, featuring a group of panelists and speakers.
Latin Culture-Inspired Pop-Ups
The Latina Bodega by bybabba Boldly Celebrates Latinx Culture
Trend Themes
1. Latinx Culture Celebration - Brands and businesses are tapping into the Latinx culture to create interactive and immersive pop-up experiences.
2. Platform for Latinx Professionals - Pop-up stores provide a platform for Latinx entrepreneurs to gain exposure and thrive in the market.
3. Purposeful Programming - Pop-up activations include panel discussions and speaker events to educate and engage the public in Latinx culture.
Industry Implications
1. Retail - Retailers can create Latinx-themed pop-up stores to attract customers and promote diverse brands and products.
2. Fashion - Fashion industry can collaborate with Latinx designers and brands to create unique collections and gain new audiences.
3. Events and Hospitality - Event organizers can curate Latinx-themed pop-up experiences to provide attendees with immersive cultural experiences.