Rihanna's latex leggings are so tight, they look like they've been poured on, which makes it fitting that Members Only sells them under the label, Liquid Leggings. Other celebs confident enough to sport this sexy fashion look include Niki Hilton, Blake Lively, Mary-Kate Olsen, Heidi Klum, Victoria Beckham and Kate Moss.
Slip on a pair of the 85% nylon 15% lycra leg wear, and these babies will leave you rocking like Sandy from Grease.
Implications - Celebrity influence on mainstream fashion continues to grow in popularity, with consumers looking to their favorite public figures for cutting-edge fashion. Celebrity endorsements are a direct and effective way for a new company to market themselves to a large audience. By creating a unique look, a brand can become easily recognizable within a large industry.
Latex Leggings
Celebs Love 'Members Only' Liquid Leggings
Trend Themes
1. Celebrity-inspired Fashion - The popularity of celebrity-influenced fashion continues to grow, creating opportunities for brands to leverage celebrity endorsements for effective marketing.
2. Latex Clothing - The trend towards latex clothing has been popularized by celebrities and offers opportunities for new and existing brands to differentiate their products and target a niche market.
3. Athleisure Wear - The trend towards leggings and comfortable clothing for everyday wear creates opportunities for brands to incorporate athleisure wear into their offerings and capitalize on the growing popularity of casual, sporty fashion.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage celebrity endorsements and differentiate their product offerings by incorporating trendy items such as latex leggings.
2. Athletic Wear - The athletic wear industry can capitalize on the growing popularity of athleisure wear by offering comfortable and stylish leggings for everyday wear.
3. Cosplay - The cosplay industry can incorporate latex clothing into their offerings to appeal to a niche market that enjoys dressing up as their favorite characters or celebrities.