Lexi Boling, Natalie Westling and Julia Nobis front the latest Dior campaign for Spring/Summer 2015. The advertorial is lensed against a white backdrop that features botanical accents. These floral motifs compliment the luxury brand's accessories that feature classic shapes and graphic details.
This accessory ad is captured by photographer Willy Vanderperr and puts a greater focus on Dior's quilted bags and polarized eyewear products than its does its wardrobe. The surreal and understated ad campaign blends together fashionable and floral imagery. Its wardrobe picks include streamlined little black dresses and pastel pieces that are a fresh take on vintage styles.
The latest Dior campaign is evocative of designer Raf Simons' signature aesthetic. Simons is known for his personal label as well as his past work at Jil Sander.
Botanical Accessory Ads
The Latest Dior Campaign Boasts Floral Backdrop Imagery
Trend Themes
1. Floral Backdrop Imagery - Using floral motifs as a backdrop in advertising campaigns can create a visually captivating and aesthetically pleasing experience for consumers.
2. Understated Ad Campaigns - Creating surreal and understated advertisements that blend together fashion and other artistic elements can generate intrigue and positive brand associations.
3. Vintage-inspired Styles - Offering fresh takes on vintage styles can appeal to consumers nostalgic for the past, while also staying on-trend and relevant.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can leverage floral motifs and understated ad campaigns to create unique and attractive product promotions.
2. Eyewear - Eyewear companies can explore the use of polarized lenses in combination with floral backdrops to create visually striking advertisements that highlight their products' features.
3. Luxury Fashion - Luxury fashion brands can tap into the demand for vintage-inspired styles by offering modern interpretations of past fashion trends.