We Are Knitters—the sustainable knitting and crochet brand that caters to novices and experts alike—recently unveiled a latch hook collection. The popular craft is the perfect social distancing hobby to pick and has become widely popular through social media platforms like TikTok, Instagram, and Pinterest.
The We Are Knitters Latch Hook Collection uses short segments of yarn that are tied to the horizontal strands of a small- or medium-sized canvas grid. The stunning outcome can be used to small rugs, cushions, or pillows that create a cozy, chic space. Plus, the brand offers a variety of colorways and patterns including the Dealba, Garden, and Cube Grid, to suit any style preference. Fans can browse the entire collection online.
Aesthetically-Pleasing Latch Hook Collections
We Are Knitters Debuted a New Range for DIY-Lovers
Trend Themes
1. Latch Hook Crafting - The rise in popularity of latch hook crafting presents an opportunity for sustainable and niche craft brands to create DIY kits that cater to social media trends.
2. Digital Crafting Communities - The proliferation of digital crafting communities on social media platforms provides an opportunity for craft brands to interact with potential customers in unique ways and gain valuable insights into consumer preferences.
3. Sustainable Crafting - As consumers become more conscious of their environmental impact, there is an opportunity for craft brands to create sustainable products and promote eco-friendly crafting.
Industry Implications
1. Craft Industry - With an increasing interest in DIY crafts, the craft industry can capitalize on digital marketing and design personalized latch hook kits, classes and tutorials for their customers.
2. Sustainability Industry - The sustainability industry is set to benefit from the rise of eco-friendly crafting materials and practices like upcycling and recycling.
3. Social Media Industry - As social media platforms continue to drive trends, there could be an opportunity for new brands and advertising services to emerge that cater to the unique needs of crafters and hobbyists.