Once in a while there are a few editorials that come up with creative concepts that leave you stunned and that's exactly what the Lara Stone 'i-D' Fall 2011 shoot did. They used Lara Stone in several outfits and gave her many contrasting looks that go from sultry to elegant to party girl.
Captured by renowned fashion photographer David Bailey and styled by Charlotte Stockdale, the editorial is as intriguing as the concept itself. Each photo has Lara Stone in a different avatar and there is a capturing line for each of these photos. In one she is dressed as a rave party girl and the line reads "I dreamt I went to the rave, and danced for two days" while in another she is clothed in foxy fur and the line reads "I dreamt I made his heart purrr in my Junya Watanabe faux fur." The entire shoot is a fresh idea and viewers get to see different sides of Lara Stone.
Deadly Dream Editorials
The Lara Stone 'i-D' Fall 2011 Issue is a Fantasy-Fed Shoot
Trend Themes
1. Creative Fashion Editorials - There is an opportunity for photographers and stylists to create fashion editorials with unique and creative concepts that capture the viewer's attention.
2. Contrasting Avatars in Fashion - Fashion designers can experiment with different avatars and contrasts in their designs to captivate audiences in a fresh and unique way.
3. Dream-inspired Fashion Shoots - There is a rising trend towards dream-inspired fashion editorials and shoots that offer a new, imaginative approach to fashion photography.
Industry Implications
1. Fashion Photography - The fashion photography industry can take advantage of this trend by creating unique fashion shoots with contrasting avatars and capturing lines that stand out.
2. Fashion Design - Fashion designers can capitalize on this trend by experimenting with different avatars and contrasts in their designs to set themselves apart from others in the industry.
3. Advertising and Marketing - Advertising and marketing firms can work with fashion brands to create dream-inspired campaigns that resonate with consumers and capture their attention in a fresh, imaginative way.