United standard works in collaboration with Virgil Abloh's OFF-WHITE to introduce the third delivery of its Language Saga collection for the Fall/Winter 2018 season. The concept that the capsule embraces centers around juxtaposing ideas that eventually lead to the same message. This is translated through design elements including the co-existence of the peace sign along with Arabic text and the air quotes signature to Virgil Abloh encompassing the words "WE AT WAR."
A standout item in the latest Language Saga drop is the long sleeve shirt that is crafted from United Standard's top-stitching process in contrasting hues. It is also adorned with contradicting graphic details along the sleeve as a nod to the overarching theme. The collection is now available for purchase online and in-store at retailers including Barneys, Matches, as well as Antonioli.
Contradicting Textural Streetwear
United Standard's Language Saga Line is Done Alongside OFF-WHITE
Trend Themes
1. Juxtaposing Design - Exploring the combination of conflicting design elements to create a unique visual aesthetic.
2. Collaborative Collections - Increasing trend of fashion brands partnering with other creative entities to create limited edition collections.
3. Textural Streetwear - Growing popularity of streetwear clothing that incorporates contrasting textures and stitching processes.
Industry Implications
1. Fashion Retail - Opportunity for retailers to curate and offer uniquely designed clothing collaborations to attract fashion-forward customers.
2. Graphic Design - Demand for graphic designers specializing in creating visual elements that juxtapose contrasting ideas and messages.
3. Textile Manufacturing - Potential for textile manufacturers to develop innovative stitching processes and techniques to cater to the growing demand for unique textural streetwear.