More and more people in the fashion industry is embracing positive body imagery, the latest coming in the form of the Lane Bryant This Body ad campaign. A role model for some time now in this vein, the fashion designer encourages people to rethink what their beauty ideal is. The brand's CEO and president, Linda Heasley, says, "Lane Bryant redefined sexy with the #ImNoAngel campaign. We started the conversation with a bit of humor, and obviously struck a chord. We continued the conversation and focused on more and better representation with the #PlusIsEqual campaign. Today’s 'This Body' campaign cites the conversation as overdue, unavoidable, and a rapidly progressing cultural (r)evolution, and allows Lane Bryant to continue to be [a] platform for shifting perception."
The Lane Bryant This Body ad campaign stars Ashley Graham, Precious Lee, Tara Lynn, Denise Bidot and Georgia Pratt. It was shot by Cass Bird.
Body Inclusivity Fashion Ads
The Lane Bryant This Body Campaign Focuses on Positive Imagery
Trend Themes
1. Positive Body Imagery - Disruptive innovation opportunity: Develop inclusive fashion campaigns that showcase diverse body types and challenge traditional beauty ideals.
2. #thisbody Campaign - Disruptive innovation opportunity: Create advertising campaigns that promote body positivity and serve as a platform for shifting societal perceptions.
3. Representation in Fashion - Disruptive innovation opportunity: Prioritize and amplify underrepresented voices in the fashion industry to encourage greater inclusivity.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embrace body inclusivity to cater to diverse customer needs and increase brand loyalty.
2. Advertising - Disruptive innovation opportunity: Use positive messaging and diverse representation to challenge traditional beauty standards and resonate with a wider audience.
3. Media - Disruptive innovation opportunity: Promote body positivity through diverse visual storytelling and equitable representation in the media.