Designer Garryd Howells has developed a set of conceptual Land Rover Unisex Garden Tools in an effort to help bring gender equality to yard work. Howells mower and hedge trimmer are designed to be eye-pleasing, lightweight and eco-friendly.
Both the mower and hedge trimmer are powered by battery packs as opposed to gas or electricity. Each tool has also been given a lightweight redesign to make it more accessible to the fairer sex. The bodies of the mower and hedge trimmer were designed to be as bright and colorful as possible. This was done with the intention of making the garage look less "dreary" and more cheerful.
Howells has not been officially sponsored by Land Rover for the project, but uses their name to symbolize the "reliability and utilitarian" nature of his Land Rover Unisex Garden Tools.
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Garryd Howell's Land Rover Unsiex Garden Tools Make Gardening Look Glamorous
Trend Themes
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Industry Implications
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3. Environmental Sustainability - Manufacturing eco-friendly yard tools can benefit the environmental sustainability industry while also appealing to environmentally conscious consumers.