Auto ads often focus on the viewpoints of the driver or the car, but hardly ever do they take the perspective of the land that the vehicles tread over; that is, until the Land Rover Meet Interesting Places campaign came about. It is intriguing to learn that landscapes are as literate, or even more so, than human beings. This clever ad campaign gives mountain ranges, streams and forests a voice, and by doing so, an extremely intellectual personality.
The Land Rover Meet Interesting Places ad campaign was conceived and executed by Young & Rubicam, an ad agency based in Dubai, United Arab Emirates. A set of minimalist posters, the images are given a geometric treatment. The monologues were creatively written by Shahir Zag and Kalpesh Patankar.
Literate Landscape Auto Ads
The Land Rover Meet Interesting Places Campaign is Intellectual
Trend Themes
1. Literate Landscapes - Disruptive innovation opportunity: Develop interactive advertising campaigns that give a voice to natural environments or landmarks, creating an intellectual connection with consumers.
2. Geometric Minimalism - Disruptive innovation opportunity: Explore the use of simplistic and geometric designs in advertising to capture attention and convey complex messages.
3. Environmental Personification - Disruptive innovation opportunity: Humanize natural elements in advertising to create a deeper emotional connection with consumers by giving them a personality and voice.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Develop auto ads that focus on the perspective of the land or environment, creating a unique selling point and resonating with environmentally-conscious consumers.
2. Advertising - Disruptive innovation opportunity: Incorporate elements of literate landscapes, geometric minimalism, and environmental personification into ad campaigns to stand out and engage viewers in a more intellectual and creative way.
3. Creative Writing - Disruptive innovation opportunity: Explore opportunities to write creatively for advertising campaigns, giving voices to inanimate objects or natural landscapes to capture viewers' attention and foster emotional connections.