The Land Rover Icon Model 01 is being offered by the British automotive brand as a miniature version of the namesake vehicle that will provide drivers with a way to extend their fandom to their offspring.
The toy is characterized by its minimalist design that is devoid of heavy details like the other scale models available from the brand, which makes it more suitable for children aged 14 and up. The car is paired with recognizable shapes, pillar details and headlights to make it great for avid drivers or fans alike to keep in their collection.
The Land Rover Icon Model 01 comes in three colors to choose from, which are priced at $82 each and can be purchased directly from the brand.
Minimalist SUV-Inspired Toys
The Land Rover Icon Model 01 Comes in Three Colors
Trend Themes
1. Minimalist Toy Vehicles - Car companies are creating minimalist toy vehicles to expand their brand into the toy market.
2. Adult Collector's Toys - Creating adult collector's toys allows car companies to target an untapped market.
3. Brand Extension Toys - Creating miniature versions of vehicles can provide a way for automotive brands to extend their brand into other markets.
Industry Implications
1. Toy Industry - Toy companies can collaborate with automotive brands to create unique and realistic toys for collectors or children.
2. Automotive Industry - Automotive companies expanding into the toy industry can create a new revenue stream while enticing a new generation of car enthusiasts.
3. Collectibles Industry - Creating collectible versions of popular vehicles is an untapped opportunity for both the toy and automotive industries.