The Lancaster Fall 2013 campaign is sophisticated, sexy and city sleek.
Starring Daisy Lowe as the face for the brand's fall line, the campaign was shot by photographer Guy Aroch amongst Chicago's skyscrapers and busy streets. The ads are filled with retro details that gives the modern city an old school feel, combining the new with a classic edge. My favorite ensemble from the campaign is Lowe's green skirt paired with a purple bag; elegant enough for the workplace but also fun enough for drinks with the girls.
Photographed in the office, on the streets and checking her make up in the car, Lowe's portrayal of a busy woman is so easily relatable that you'll find it hard to resist looking at the Lancaster Fall 2013 campaign over and over again.
Retro Cityscape Campaigns
Daisy Lowe Stars in these Sophisticated Lancaster Fall 2013 Ads
Trend Themes
1. Retro-themed Campaigns - Creating ad campaigns with a vintage feel or retro touches can bring an element of nostalgia and uniqueness to modern advertising.
2. Cityscape Photography - Using city backdrops as the setting for photo shoots can capture the excitement and vibrancy of urban landscapes, attracting younger audiences.
3. Celebrity Endorsement - Partnering with well-known personalities and social media influencers can boost a brand's visibility and appeal to a wider range of consumers.
Industry Implications
1. Fashion - Fashion brands can create retro-themed campaigns to showcase their collections and tap into nostalgia trends amongst consumers.
2. Advertising - Ad agencies can explore unique and creative ways to visually capture the essence of a brand or product through cityscape photography.
3. Cosmetics - Cosmetic brands can leverage celebrity endorsements to connect with younger generations who are influenced by social media personalities and trends.