It may be tough to believe, but the Lamborghini Nitro is actually a product of Sant’Agata Bolognese, Italy, supercar company. Fun fact: Lamborghini actually began as a tractor company, and the company name is still used on tractors today. The Nitro is the most recent Lamborghini tractor released. It looks every bit as stylish and mean as the company’s supercars, albeit a bit slower and heavier.
The stylish tractor is powered by a four-cylinder Deutz Tier 4i diesel engine with servo-assisted disc brakes and features LED lighting. Giorgetto Giugiaro, the designer behind the Lamborghini Cala concept, is the man behind the Lamborghini Nitro. No word on whether or not the Nitro will be making it to the upcoming 2013 Geneva Motor Show.
Stylish Supercar Tractors
The Lamborghini Nitro has the Raging Bull in Its Blood
Trend Themes
1. Supercar-inspired Tractors - The trend of designing stylish tractors that emulate the look and feel of supercars has the potential to disrupt the agricultural industry by elevating the desirability of farming equipment.
2. Luxury Farming - The luxury farming trend can disrupt the agriculture and farming industry by offering a new experience to wealthy buyers who want to farm in style or co-opt the aesthetic of the farming community.
3. Automotive Partnership with Agriculture Industry - The trend of automakers partnering with the agriculture industry presents an opportunity for established car companies to invest their resources and innovations in a new market.
Industry Implications
1. Automotive Industry - This industry has the potential to disrupt the agriculture and farming industry by partnering with or creating farming equipment that integrates automotive technology and innovation.
2. Agriculture Industry - The stylish tractor trend can challenge the conventional look of farming equipment and disrupt the agriculture and farming industry by increasing the demand for sophisticated and stylish farming equipment.
3. Luxury Goods Industry - Luxury car companies entering the luxury farming trend has in the potential to disrupt the luxury goods industry by creating a new avenue for wealthy buyers to invest their capital in.