Eli Russell Linnetzis is a photographer and designer, who is also the mind behind the new label ERL and he works in collaboration with artist Jordan Wolfson and Nike on a new collection of laid back fashion for SSENSE. The capsule will be exclusive to the retailer and it highlights a design language that captures the relaxed essence of Californian beaches.
The main element of the capsule is the prominent use of pink corduroy, boasting brightly colored textures. The comfort-focused designs come in sweatpants, socks, button-up tops, and shorts. There are branded details in the form of embroidery found at the chest of the shirt and at the hem area of the shorts. The pack of socks arrive in the colors of gray, pink, and aqua blue, contrasted by a black Swoosh.
Californian Beach-Inspired Fashion
ERL Focuses on Laid Back Fashion For a SSENSE-Exclusive Capsule
Trend Themes
1. Beach-inspired Fashion - Designers could explore utilizing beachy elements in their clothing to create a more relaxed look and feel.
2. Exclusive Capsule Collections - Retailers could collaborate with designers and offer exclusive capsule collections to attract customers looking for unique products.
3. The Comfort Trend - Designers could prioritize comfort in their clothing, utilizing sweatpants, socks, and other casual pieces to appeal to consumers seeking comfort in their clothing.
Industry Implications
1. Fashion & Apparel - Fashion brands and designers could explore incorporating laid back, beach-inspired elements and prioritizing comfort to appeal to customers seeking a more casual and relaxed look and feel.
2. Retail - Retailers could collaborate with designers to offer exclusive capsule collections and differentiate themselves from other retailers.
3. Photography & Design - The success of ERL's collection highlights the potential for photographers and designers to enter the fashion industry and bring their unique aesthetic to clothing, offering a new perspective on fashion design.