Aston Martin's Lagonda Vision concept was first shown as a concept at the 2018 Geneva Auto Show, but the luxury auto brand has announced its first official car, the Lagonda SUV. The new vehicle will not only be the first car for the company but is also being touted as the first luxury SUV powered entirely by zero-emission powertrain tech. This focus on zero-emission builds the backbone of the Lagonda line as it will be introducing plenty of tech to its first SUV and all future vehicles.
While no physical model of the Lagonda SUV has been presented, the automaker has shown off its new vehicle in a promotional still. The style of the SUV is quite similar to the Lagonda Vision shown in Geneva but is quite a bit taller. Aside from that, the vehicle carries over the sharp front end and rear, as well as the sleek windows and distinctive character lines.
Futuristic Luxury SUVs
The Lagonda SUV Will be Zero Emission and Technologically Advanced
Trend Themes
1. Zero-emission Luxury Suvs - Luxury SUVs are going green, presenting an opportunity for automotive manufacturers to develop and market new, zero-emission technology.
2. Tech-advanced Suvs - As automakers prioritize technology, developing advanced SUVs that incorporate new features and functionalities present an opportunity to disrupt the market and appeal to tech-savvy consumers.
3. Concept to Reality Suvs - Creating the transition from concept to reality in the SUV market presents an opportunity for automakers to differentiate themselves and offer unique, innovative designs to consumers.
Industry Implications
1. Automotive - The automotive industry has an opportunity to take advantage of the emerging trend toward luxury SUVs that are technologically advanced and zero-emission.
2. Electric Vehicles - As the Lagonda SUV becomes the first luxury SUV powered entirely by zero-emission tech, there is an opportunity for the electric vehicle industry to continue to innovate and expand its market share.
3. Luxury Goods - As luxury SUVs become increasingly tech-advanced, luxury goods manufacturers can capitalize on the opportunity to create high-end accessories and features that appeal to consumers seeking luxurious, high-tech vehicles.