At first glance, the Lacplesis Dzyvs Discover Real Life ad campaign may have people scratching their heads in puzzlement. What does a bear have to do with beer? And why is that bear biking, surfing and skiing? First of all, the brand name, Lacplesis, means 'bear slayer' in Latvian. Secondly, the beverage itself is unpasteurized, fresh beer, which allows people to enjoy a more active lifestyle.
Created by Vilnius-based ad agency Astos Dizainas McCann Erickson, the Lacplesis Dzyvs Discover Real Life ad campaign was art directed by Ernesta Valantiejute with creative direction by Jonas Valatkevicius. A simple campaign in general, it appeals to adventurists and beer lovers alike. It also encourages beer drinkers to lead more active lifestyles.
Active Beer Bear Ads
The Lacplesis Dzyvs Discover Real Life Campaign is Adventurous and Surreal
Trend Themes
1. Bear-themed Advertising - Opportunity to create innovative ad campaigns that use unconventional imagery, such as bears, to capture consumer attention.
2. Promoting Active Lifestyles - Entrepreneurial chance to develop products or services that align with the growing demand for active and healthy lifestyles.
3. Unpasteurized Beer - Potential for disruption in the brewing industry by offering unpasteurized beer that appeals to consumers seeking fresh and unique flavors.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore creative approaches that involve unconventional themes and storytelling techniques.
2. Sports and Outdoor Recreation - Potential for businesses operating in the sports and outdoor recreation industry to tap into the growing market of consumers seeking active lifestyles.
3. Craft Beer Brewing - Innovation opportunity for craft breweries to differentiate themselves by offering unpasteurized beer with distinct flavors and a focus on freshness.