The Lacoste x Sporty & Rich Collection has been debuted as a first-ever collaboration between the brands that promises to provide a series of posh, preppy styles for the spring and summer seasons. The collection includes a total of 22 pieces and accessories that each pay homage to the Lacoste styles from the 70s and 80s, but with a number of subtle updates. This includes soft colors, a dual-brand logo and cuts that range from retro to modern, while still keeping a focus on feminine silhouettes.
The Lacoste x Sporty & Rich Collection is available now with a variety of styles that will look great both on and off the tennis court. The collaboration speaks to the intersection of active lifestyles and wellness, while also bringing back retro garment cuts.
Collaboration Retro Tennis Apparel
The Lacoste x Sporty & Rich Collection Has a Soft Palette
Trend Themes
1. Preppy Collaboration Apparel - Businesses can explore partnerships with preppy fashion companies to create nostalgia-driven collections with modern updates.
2. Retro-style Fashion - Opportunities exist for businesses to capitalize on the growing demand for retro-style clothing by incorporating vintage elements into their designs.
3. Feminine Athletic Wear - There is a growing market for feminine athletic wear that is both stylish and functional, presenting opportunities for businesses to create collections that prioritize both aesthetics and performance.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend towards preppy and retro styles by creating collections that reflect this aesthetic for both men and women.
2. Athletic Wear - Athletic wear companies can look to incorporate softer colors and vintage elements into their designs to create unique and fashionable collections that blend function and style.
3. Collaborations - Brands can explore collaborations with partners in different industries, such as fashion and wellness, to create collections that appeal to a wider range of consumers.