The Lacoste X Polaroid collaboration collection spotlights vibrant colors and is a Spring 2021 range that was launched on March 17th.
The collection's technicolored standouts include unisex zip-up jacket and pant sets in a polaroid print, rainbow-hued polos and a selection of limited edition footwear. One of the main points of inspiration for the vibrant collaboration is the "iconic rainbow logo" from Polaroid's first-ever instant colour film that launched in 1963.
Centered around the idea of "changing perspective, putting your best foot forward, and living in the present," the collection consists of womenswear, menswear and children's apparel, encouraging fashion fans to make new memories as they say goodbye to 2020 -- a challenging year for the world.
Photography-Inspired Sportswear Collections
The Lacoste X Polaroid Collaboration is Vibrantly Hued
Trend Themes
1. Photography-inspired Sportswear Collections - The collaboration between Lacoste and Polaroid showcases how fashion and photography can fuse together to create a bold and vibrant new trend.
2. Rainbow-hued Fashion - The emphasis on vibrant colours and the polaroid print used in the collection emphasizes a new trend in the fashion industry for bold and unique colours.
3. Iconic Logos in Fashion - The use of the iconic rainbow logo in the collection suggests a new trend in incorporating iconic logos into fashion design.
Industry Implications
1. Fashion - The fashion industry has the opportunity to explore using bold colours and incorporating iconic logos from other industries in their designs.
2. Photography - The photography industry has the potential to explore collaborations with fashion companies to lend their unique aesthetic to new collections.
3. Sportswear - The sportswear industry can take inspiration from photography and incorporate bright colours and unique prints into their designs to create bold, fashion-forward pieces.