The Lacoste x Chinatown Market collaboration fuses the French sportswear brand's iconic silhouettes with the Los Angeles-based label's youthful West Coast aesthetic. Chinatown Market is known for its effortlessly cool and vibrant streetwear and engaging brand activations that are a hit among Gen-Z fashion fans. The label has also gained attention for its yellow smiley face logo and fearless celebration of print.
Spotlighting the best from both labels, the Lacoste x Chinatown Market collaboration consists of oversized unisex tees and button-up shirts. Both spotlight an XXL-version of Lacoste's famed crocodile with bright and neutral shades featured. Additionally, the collection features embroidered croc hoodies with multicolored motifs that are paired with matching dad cap accessories.
Launched last month, the collection is available on Lacoste and China Town Market websites.
Youthful Sportswear Collaborations
The Lacoste x Chinatown Market Collection is Graphically Bold
Trend Themes
1. Youthful Sportswear Collaborations - More established sportswear brands can collaborate with streetwear brands to create unique, bold collections that appeal to younger consumers.
2. Oversized Unisex Tees - Unisex clothing that prioritize comfort and oversized silhouettes are increasingly popular among Gen-Z fashion fans.
3. Celebration of Print - Clothing lines that embrace bold prints and unique designs are becoming more popular among younger generations.
Industry Implications
1. Fashion Industry - Established fashion brands can learn from up-and-coming streetwear brands and collaborate on collections that appeal to a wider demographic.
2. Sportswear Industry - Traditional sportswear brands can break into new markets by collaborating with influential streetwear brands that appeal to a younger, trendy audience.
3. Graphic Design Industry - Graphic design companies can capitalize on the trend of bold prints and celebrate unique design by partnering with fashion brands on collections that merge fashion and graphic design.