Highlighting a utilitarian aesthetic, the Lacoste Spring/Summer 2014 collection brings designer Felipe Oliveira Baptista's retro inspiration to life. The iconic sportswear label presented their latest line of men's and women's pieces that are sure to be a hit both on and off the tennis court.
While the runway presentation featured the French label's classic tennis-themed separates, models also sported oversized sweaters and remixed sweatpants that were refined for a modern style-setter.
Colored piping accents, sleek and uniformed silhouettes and tailored athleticwear accents act as a strong foundation for the Lacoste Spring/Summer 2014 collection. This effortlessly elegant runway presentation embraces an aesthetic of streamlined 70s minimalism and design details that embody a 'Less is more' style motto.
Uniformed Sportswear Collections
The Lacoste Spring/Summer 2014
Trend Themes
1. Utilitarian Aesthetic - Disruptive innovation opportunities include creating sportswear collections that combine functionality with style for a versatile and practical wardrobe.
2. Retro Inspiration - Disruptive innovation opportunities include designing fashion lines that incorporate nostalgic elements from previous eras to appeal to a nostalgic consumer base.
3. Streamlined Minimalism - Disruptive innovation opportunities include developing clothing collections that prioritize simplicity and clean lines, catering to those seeking a minimalist aesthetic.
Industry Implications
1. Fashion - Disruptive innovation opportunities include incorporating utilitarian elements into traditional sportswear, merging fashion with functionality.
2. Athleticwear - Disruptive innovation opportunities include reimagining sweatpants and other athletic pieces to create versatile and stylish garments for daily wear.
3. Sports Apparel - Disruptive innovation opportunities include integrating retro-inspired designs into sportswear collections to cater to consumers seeking a nostalgic sports aesthetic.