Xavi Boldtron, an artist who specializes in 3D and other unique visual effects, recently collaborated with Lacoste sneakers to come up with a series of images that show off the brand's offerings in a completely new way.
The images were released as an exclusive by popular fashion magazine Fucking Young!, which shared some of Boldtron's creative process with its readers as well. The artist explained his love for 3D photography by saying, "You can create a hyperreal or totally surreal piece. With very artistic or totally objective touches with reality. It’s something that fascinated me from the beginning but you must invest a number of unthinkable hours until you get that point. My style is alive, more alive than ever."
3D Sneaker Photography
Artist Xavi Boldtron Created This Lacoste Sneaker Series for Fucking Young!
Trend Themes
1. Hyperrealistic 3D Product Photography - Businesses can explore using hyperrealistic 3D product photography in their e-commerce websites and digital marketing campaigns to increase customer engagement and sales.
2. Collaborative Brand-artist Marketing Campaigns - Brands have an opportunity to partner with artists and creatives for unique and fresh marketing campaigns that showcase product offerings in new and exciting ways.
3. Artistic 3D Visual Effects - The use of artistic 3D visual effects in various industries such as advertising, entertainment, and product design could lead to innovative and captivating content that captures audience attention.
Industry Implications
1. E-commerce - E-commerce businesses can leverage hyperrealistic 3D product photography to provide a more engaging and interactive shopping experience that can differentiate them from competitors.
2. Fashion and Retail - Fashion and retail brands can explore collaborative marketing campaigns with artists and creatives to showcase their products in unique and eye-catching ways, increasing brand awareness and sales.
3. Advertising and Entertainment - Advertising and entertainment industries have an opportunity to incorporate artistic 3D visual effects to create compelling and attention-grabbing content that resonates with their target audiences.